Henry Coutinho-Mason is a leading authority on consumer trends, with over a decade of experience as Managing Director of TrendWatching. He is also the co-founder of 3Space, an award-winning social enterprise recognised for its innovative approach to generating social value from vacant commercial property. 3Space has been commended in Fast Company’s World Changing Ideas and won the European section of the FT/Citi Urban Ingenuity Awards.
Coutinho-Mason is the author of Trend-Driven Innovation, which presents a practical and accessible framework for anticipating customer expectations. The methodology underpins TrendWatching’s research, content, and products, used by more than 100,000 B2C professionals across hundreds of leading global brands. His second book, The Future Normal: How We Will Live, Work, and Thrive in the Next Decade, explores thirty transformative ideas shaping the future of society and business.
A sought-after speaker, Coutinho-Mason has delivered over 100 keynotes and workshops in more than 30 countries, with repeat engagements from global leadership teams at organisations including Johnson & Johnson, Calvin Klein, Mastercard, and the Tata Group. He is also a guest lecturer at HEC Paris.
Based in London, Coutinho-Mason advises clients on consumer trend and innovation strategy, often focusing on “The Future of X” across sectors such as retail, work, digital, cities, and travel. His insights have been featured in leading publications including The Guardian, Financial Times, Harvard Business Review, AdMap, The New York Times, and The Economist, and he has appeared on major broadcast networks such as CNBC, the BBC, and Globo News.
