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Eddie Jones
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Born in Burnie, Australia, Eddie Jones started his rugby career as a player, competing at hooker for New South Wales and Randwick. However, it was his transition to coaching in 1994, that truly defined him.
Over the years, Jones has coached teams across multiple nations. He has led Australia, England, and Japan while also contributing as a technical advisor to South Africa. His coaching philosophy blends sharp tactical awareness with a deep understanding of player psychology, and is known to push teams to achieve beyond expectations.
One of his most iconic achievements came at the 2015 Rugby World Cup, where he masterminded Japan’s historic 34-32 victory over South Africa—an upset so stunning it became known as the “Miracle of Brighton.” This triumph solidified Eddie Jones’ reputation as a coach capable of transforming underdog teams into formidable challengers.
Jones’ tenure with England between 2015 and 2022, saw him take the team to the 2019 Rugby World Cup final, further proving his ability to build world-class squads. Though his coaching methods have sparked controversy at times, there is no denying his impact on the game. Now back at the helm of Japan’s national team, Eddie Jones continues to bring his signature intensity and tactical brilliance to the sport.
Beyond the field, Jones is a highly sought-after pundit and speaker, known for his candid insights on leadership, resilience, and high-performance culture. In January 2025, he joined ITV’s punditry team for the Six Nations Championship where he offers his insights alongside rugby legends like Jonny Wilkinson and Brian O’Driscoll.
With a career defined by bold decisions, unwavering determination, and a deep passion for the game, Eddie Jones remains one of rugby’s most fascinating and influential figures. His books, My Life and Rugby and Leadership: Lessons from My Life in Rugby, lend a glimpse into his relentless drive and unique coaching mindset.
Books
Leadership
Lessons From My Life in Rugby
My Life and Rugby
The Autobiography
Articles & Videos
Eddie Jones Unfiltered
Managing young athletes and the challenges of an ever changing game
Blue Door Expo Fireside Chat
The actions and mindset for developing high performance teams
What Business Can Learn From Sport
Leadership lessons by Eddie Jones
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