Lulu Cheng Meservey

Lulu Cheng Meservey is widely recognised as one of the most incisive voices in strategic communications today. Trusted by CEOs, founders, and policymakers alike, she is the go-to advisor for navigating high-stakes, high-visibility moments.

Meservey is the founder of Rostra, the only advisory firm dedicated exclusively to founder-led communications. Prior to Rostra, she served as Chief Communications Officer and EVP of Corporate Affairs at Activision Blizzard, where she played a pivotal role during the company’s proposed acquisition by Microsoft, the largest gaming acquisition in history. She was appointed to the executive team after serving on the company’s board of directors, making her the first to lead Activision Blizzard’s communications and corporate affairs function at such a critical juncture.

In her tenure, Meservey became the public face of the company, using platforms like Twitter to explain complex regulatory developments and build trust with external stakeholders. She also championed internal transparency, launching initiatives such as companywide weekly updates and Activision’s first-ever transparency report.

Before Activision Blizzard, Meservey was Vice President of Communications at Substack, where she helped shape the voice of one of the most influential platforms in the creator economy. Earlier in her career, she was President and COO of TrailRunner International, the global strategic communications firm she co-founded, and a Senior Adviser at McLarty Associates, a Washington-based international strategy firm. Her diverse experience also includes roles at The World Bank, J.P. Morgan, and MIT Lincoln Laboratory.

Meservey holds a Bachelor of Arts in Political Science from Yale University and a Master of Arts in Law and Diplomacy from The Fletcher School at Tufts University.