Frank Luntz

Frank Luntz

Frank Luntz is one of the world’s most influential political strategists. The pollster is renowned for his understanding of public opinion. Luntz has advised presidential campaigns, corporations and media outlets. 

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Frank Luntz's Biography

Frank Luntz is America’s preeminent campaign strategist. Known as the Nostradamus of pollsters, Luntz's influence is globally recognised. Time magazine ranks him among the world’s most powerful individuals. 

Luntz's rise is marked by his nuanced understanding of public opinion. His Instant Response focus group technique captures the language that motivates public opinion. It has helped him provide invaluable insights into the hopes and fears of Americans, shaping political discourse and corporate strategies alike. 

Media appearances on prominent platforms like Meet the Press and HBO have solidified his reputation as a trusted commentator on matters of communication and public sentiment.

Luntz's contributions extend beyond the realm of traditional polling and analysis. Serving as the Focus Group Czar for Fox News and hosting debates among GOP presidential contenders, he has played a pivotal role in shaping political narratives and fostering informed dialogue. 

Following the PBS presidential debate, Barack Obama said: “When Frank Luntz invites you to talk to his focus group, you talk to his focus group”.

Frank Luntz's global impact is further underscored by his extensive consulting work and teaching engagements at prestigious institutions such as Harvard University and NYU Abu Dhabi. He is recognised beyond DC circles and a household name through his involvement in popular television dramas like The West Wing and Bull

With 3 New York Times bestsellers to his name, including Words that Work and What Americans Really Want ... Really, Luntz examines the intricate dynamics of language and persuasion.

Harvard’s second-youngest Fellow ever, Luntz is a titan of modern politics. Able to put theory into practice, he distils complex concepts into accessible insights. 



The Key Principles to Take Your Business from Ordinary to Extraordinary

What Americans Really Want...Really

The Truth About Our Hopes, Dreams, and Fears

Words That Work

It's Not What You Say, It's What People Hear

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