Tae Kim

Tae Kim is a journalist and author whose work examines how technology companies rise, endure setbacks, and ultimately shape the global economy. He is best known for The Nvidia Way (2024), a deeply reported business history that charts Nvidia’s evolution from an obscure start-up to one of the most valuable companies in the world.

Drawing on more than one hundred interviews with Nvidia’s cofounder and CEO Jensen Huang, the company’s early venture backers, former employees, senior executives, and leading figures across the technology sector — Tae Kim provides an insider view of the company’s culture and strategy. The Nvidia Way goes beyond corporate success stories to explore the hard choices, failed products, and unrelenting long-term vision that underpin Nvidia’s current dominance.

Tae Kim’s reporting illustrates how Nvidia differentiated itself in a brutally competitive industry. From surviving the commercial failure of its first two chips to embracing parallel computing when few saw its potential, the platform that now powers AI workloads around the world. He shows how Jensen Huang’s leadership style created a culture built on intellectual honesty and long-term thinking. Through detailed case studies, Tae Kim also draws lessons for entrepreneurs, managers, and investors on resilience, strategic focus, and the discipline to invest in technologies long before they generate returns.

What emerges in The Nvidia Way is a nuanced portrait of a company that has repeatedly bet on the future, from its early graphics cards for PC gaming to its central role in the AI revolution. Tae Kim’s work makes clear why Nvidia’s approach to product cycles, acquisitions, and culture has allowed it to stay ahead of rivals, even as entire generations of chip companies have disappeared.

Before authoring The Nvidia Way, Tae Kim covered business and technology for Bloomberg Opinion and Barron’s, where he is still a senior writer.