Stef Strack

With over 20 years of experience shaping global businesses, Stef Strack has repeatedly built and scaled ventures into multi-billion-dollar operations.

Her journey began at Nike Italy in 2004, where she rapidly rose to Vice President and General Manager of Nike’s game-changing direct-to-consumer initiative, Express Lane. There, Strack reimagined the value chain, digitising processes from end to end to better sense market demand and produce sustainably. Express Lane not only accelerated Nike’s growth across key cities but also became a model for full-price sell-through and supply-demand management, ultimately contributing a double-digit share of Nike’s total business. Beyond Express Lane, she led categories including Nike Training and Global Football, introducing hyper-localised product strategies and supply chain innovations that transformed consumer engagement and drove multi-billion-dollar growth. Stef Strack’s ingenuity in organisational design and product creation made these initiatives linchpins for the company’s momentum.

Following her success at Nike, Strack took the helm at Rag & Bone as CEO and board member, steering the fashion house through a transformative period. She implemented a strategic roadmap that modernised product creation, streamlined supply chains, and positioned the brand for sustainable growth, demonstrating her ability to harmonise creativity, commerce, and culture in highly competitive markets.

But Stef Strack’s true passion lies in sport and social impact. She is the Founder and CEO of Voice In Sport (VIS), a global digital platform amplifying the voices of women athletes through mentorship, expert guidance, and original content. Complementing this, the Voice In Sport Foundation, a public non-profit, advocates for girls and women in sport through innovative sport science research, education, and localised programmes such as microgrants and community advocacy initiatives. These efforts have empowered thousands of female athletes worldwide and reflect a lifelong commitment to equality that began in Strack’s youth.

Today, Stef Strack advises boards and executives across the public and private sectors, helping brands embrace digital transformation from reimagining customer experiences to launching platforms that drive meaningful engagement and growth. As a changemaker, she reshapes ecosystems, nurtures high-performing teams, and ensures that her work generates tangible social impact.