Nathalie Nahai

Why do people trust some brands and scroll past others? Why do values-led companies win loyalty while others quietly fade?

A bestselling author and behavioural science advisor, Nathalie Nahai has helped global giants like Google, Unilever and Accenture understand what really drives human decision-making in a digital world. Nahai’s work spans human behaviour, digital ethics, and the evolving relationship between people and technology. 

Her first book, Webs of Influence is a seminal text in the field. It has been translated into seven languages and adopted by universities and Fortune 500 companies alike as a blueprint for designing with empathy and insight. Her latest book, Business Unusual, explores the psychological shift reshaping business today. A widespread demand led by Millennials and Gen Z.

A magnetic speaker and sought-after facilitator, Nathalie Nahai has led executive roundtables on AI and ethics, lectured at Cambridge and UCL, and interviewed leading thinkers on stages from SXSW to the Web Summit.

Nathalie Nahai is the host of Flourishing Futures Salon, an intimate dinner series she founded, where strangers gather to explore how we might orient toward meaning, beauty and belonging in difficult times.

She also co-created The Values Map, a free tool designed with Dr Kiki Leutner of Goldsmiths University, to help companies measure and articulate the values they stand for. A critical capability in an era where brand trust is earned, not assumed.

Nathalie’s work is about building the future with eyes open. She doesn’t offer comfort. She offers calibration. A clear-sighted understanding of human needs, and the systems we must design to meet them.