Max Chernov

Max Chernov is a YouTuber, entrepreneur, and former global brand manager based in Singapore. With professional and personal experience spanning eight countries, he has built a multifaceted career that bridges corporate leadership, entrepreneurship, and media.

Chernov began his career as a Product Manager at Kärcher, working across Russia and the United Kingdom from 2007 to 2010. He later served as Senior Brand Manager for Gucci and Escada at Procter & Gamble in Moscow, including a tenure as Gucci brand manager, before venturing into entrepreneurship. In 2013, he founded PERFECTSMM, a digital marketing agency with a 45-person team specialising in social media consultancy and advisory services. He has hosted the PR and Marketing Show on World Business Channel, showcasing his expertise in branding and communications.

Over the years, Chernov has cultivated a distinctive content strategy on his eponymous YouTube channel, focusing on long-form, street-level conversations with expatriates living in Singapore. His interviews have increasingly featured prominent entrepreneurs, experts, and thought leaders, attracting a global audience of over 400,000 global subscribers.

As his platform grows, Chernov continues to explore the personal stories, ambitions, and perspectives that shape Singapore’s international community, positioning his channel as a space for thoughtful dialogue on life, business, and global mobility.