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Matthew Luhn

Matthew Luhn, the storytelling mastermind behind Toy Story and Finding Nemo, now helps businesses harness the power of narrative to drive success. He has helped transform the way Fortune 500 companies communicate—blending creativity with strategic insight to craft stories that captivate, inspire, and deliver results.

As one of the original story creators at Pixar, Matthew Luhn has helped shape some of the most beloved animated films of all time. His impressive portfolio includes classics like The Simpsons, The Toy Story franchise, Monsters Inc., and Finding Nemo.

Matthew Luhn’s expertise isn’t just in crafting compelling narratives but in decoding what makes stories resonate, captivate, and inspire. Raised in a family of toymakers, Luhn was immersed in the art of imagination from an early age. His artistic talents soon convinced his father he was destined for a career in animation. This led him to enroll in the prestigious CalArts program, where his student film garnered attention from The Simpsons and ultimately propelled him to Pixar.

Throughout his illustrious career at the studio,  Matthew Luhn transitioned from animating Toy Story’s memorable “Bucket o’ Soldiers” to becoming a key player in the studio’s collaborative story development process. Over two decades, he mastered the science behind emotion, character, and connection—skills that have made him one of the most sought-after consultants in entertainment, branding, and leadership.

Today, Luhn uses the principles of Pixar storytelling to help brands connect with audiences in a way that feels personal, authentic, and unforgettable. He is the author of the acclaimed book The Best Story Wins and is a consultant for industry giants such as Charles Schwab and Adidas. As a speaker on creativity and innovation, he has worked with Fortune 500 companies such as Apple, Google, Microsoft, and Procter & Gamble. His engaging presentations and workshops have also been featured at top organisations like BNY Mellon, BMW, and Salesforce, where he equipped the teams with actionable storytelling skills that drive business success.

Whether Matthew Luhn is speaking to executives about brand loyalty or advising leaders on how to communicate with clarity and purpose, his core message remains the same: stories aren’t just entertainment—they’re how we make sense of the world.

Books

The Best Story Wins

How to Leverage Hollywood Storytelling in Business and Beyond

Articles & Videos

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