Mark McCrindle

Mark McCrindle is a social researcher, best-selling author, and TEDx speaker renowned for his expertise in tracking emerging societal trends. Globally recognized as the pioneer in naming the emerging Generation Alpha, McCrindle has established himself as a leading authority in demography and futurism.

With over two decades of experience, McCrindle has built a reputation as an award-winning social researcher and insightful commentator. His expertise has been showcased across major television networks, radio, and print media. McCrindle has also shared his knowledge through thousands of keynote speeches and workshops across diverse industries, including finance, technology, health, mining, energy, and education.

As the founder and principal of McCrindle, an influential advisory, communications, and research company, McCrindle’s firm serves over 100 of the largest companies and international brands. His impactful social commentary is disseminated through engaging keynotes, comprehensive research, insightful reports, infographics, and media contributions. McCrindle’s role extends beyond his company as he sits on various boards, leveraging his expertise to guide and advise organizations.

Mark McCrindle, BSc (Psychology), MA, is the author of five acclaimed books on emerging trends and social change: Generation Alpha, Work Wellbeing: Leading Thriving Teams in Rapidly Changing Times, The ABC of XYZ: Understanding the Global Generations, Word Up: A Lexicon and Guide to Communication in the 21st Century, and The Power of Good.