Hyunjin Kim

Hyunjin Kim is Professor of Strategy at INSEAD, where she studies how data and artificial intelligence (AI) are transforming business strategy, organisational decision-making, and the foundations of competitive advantage.

Drawing on field experiments and computational methods, Kim examines how organisations can effectively leverage emerging technologies to create value, drive innovation, and adapt to rapidly evolving environments. Her research is conducted in close collaboration with Fortune 500 companies and technology startups, bridging rigorous academic inquiry with real-world business challenges. Her work has been supported by leading organisations including the Alfred P. Sloan Foundation, Ewing Marion Kauffman Foundation, Ford Foundation, J-PAL, and Schmidt Sciences.

Kim’s research and insights have been featured in Bloomberg, The Wall Street Journal, The Washington Post, Forbes, TIME, and Harvard Business Review. She serves on the editorial boards of the Strategic Management Journal, Organisation Science, and Strategy Science. She also co-leads the Conference on Field Experiments in Strategy (CFXS) and is the founder and chair of the AI Venture Lab, an initiative focused on advancing understanding and applications of artificial intelligence in business.

Prior to joining academia, Kim co-founded and managed an early-stage venture capital fund and held roles at Knewton and McKinsey & Company. She earned her bachelor’s and doctoral degrees from Harvard University, and master’s degrees from the University of Oxford and the London School of Economics.