Recognised by many as a foremost global authority on building and sustaining organisational culture, Ginger Hardage was responsible for the activities at Southwest that nourished the culture and the internal and external communications function. Hardage was a tireless ambassador of the world-famous Southwest Culture, leading to honours such as FORTUNE’s Most Admired Companies in the World list. She helped champion the values, purpose and “Best Place to Work” initiatives at the nation’s largest airline.
Hardage currently serves as Global Chair of the Board for Ronald McDonald House Charities which operates in 64 countries. In Dallas, she serves on the board of The Trinity Park Conservancy and was a past president of the Trinity Commons Foundation. Hardage previously served on advisory boards of Novartis in Basel, Switzerland; Page, the premier global association for communications; Business Civic Leadership Center, an affiliate of the US Chamber of Commerce; Big Brothers and Sisters of Metropolitan Dallas; Southwest Cares; and the Council of Public Relations Firms.
Hardage has received numerous honours throughout her career, including induction into the Public Relations Hall of Fame and Page Hall of Fame in 2023, the highest award in her profession. She has been named as one of Texas’ Most Powerful and Influential Women and received the prestigious Larry Foster Award for Integrity in Public Communication from the Arthur W Page Center. PRWeek has named her multiple times to its Top 50 Power list and 50 Most Powerful Women in Public Relations. She was named “Legendary Communicator” by Southern Methodist University and Legacy Award honouree by the Plank Center for Leadership.
Hardage earned a BA in advertising/public relations from Texas Tech University and was recognized as an outstanding alumna by the College of Mass Communications at Texas Tech University. She lives in Dallas, TX and Santa Fe, NM with her husband, Kelly.
