Erin Falconer is an author, digital entrepreneur, and editor-in-chief and co-owner of PickTheBrain, one of the fastest-growing and most trusted self-improvement websites and communities on the web. With over 200 bloggers from around the world contributing content and with its reach spanning over 35 countries, the website has not only become a passion project but a powerful voice in the self-improvement space, offering daily inspiration, advice, and insights to millions.
Falconer’s work and entrepreneurial success have earned her recognition as one of “Los Angeles’ top digital entrepreneurs” by Los Angeles Confidential and one of the “Top 10 Women Changing the Digital Landscape for Good” by Refinery29.
Falconer is also the author of two insightful books. Her first, How to Get Sht Done: Why Women Need to Stop Doing Everything so They Can Achieve Anything, offers a practical, no-nonsense approach to time management and productivity, specifically for women. The book explores how letting go of perfectionism and embracing priorities can create space for personal and professional success. Her second book, How to Break Up with Your Friends: Finding Meaning, Connection, and Boundaries in Modern Friendships, explores the complexities of friendship in the modern world, offering tools for navigating relationships that no longer serve us and fostering healthier connections.
In addition to her work at PickTheBrain, Falconer is the co-founder of LEAFtv, a video lifestyle brand focused on empowering millennials with practical, relatable content. She has a master’s degree in clinical psychology and lives in Los Angeles, California.
