Cheryl Goh

Cheryl Goh is the founding Chief Marketing Officer of Grab, one of Southeast Asia’s most iconic technology brands. As a member of Grab’s early founding team, she has helped shape the company from its startup roots into a regional super-app that spans mobility, deliveries, financial services, and enterprise solutions. Today, she leads marketing, loyalty, and sustainability across all Grab verticals, overseeing a regional team of over 500 professionals and a marketing centre of excellence supporting subsidiaries including banks and a leading supermarket chain in Malaysia.

Goh has built marketing strategies that not only drive brand growth and consumer engagement but also advance sustainability initiatives, including Grab’s net-zero commitment by 2040, the GrabForGood programme, and the expansion of its electric vehicle fleet. Her approach emphasises localisation, consumer insight, and bold experimentation. She often challenges industry norms to deliver high-impact campaigns recognised by Cannes Lions, YouTube Works, and other international awards.

Beyond Grab, Cheryl Goh contributes her expertise as a Board Member of Malaysia Aviation Group and Malaysia Airlines Berhad, a Global Executive Committee member at the World Federation of Advertisers, and a committee member of Tengah Island Conservation. She is a Fellow of The Marketing Academy and Acumen, demonstrating her commitment to developing the next generation of business and social leaders.

Goh’s influence has been widely recognised with multiple spots on the Influence 100, Asia-Pacific Power List and Campaign Asia Power List. She is a passionate advocate for using marketing, creativity, and technology to drive meaningful progress. A purpose-driven speaker, Cheryl Goh inspires audiences with insights on growth, innovation, sustainability, and leadership in fast-changing markets.