Azran Osman-Rani is the CEO and Co-Founder of Naluri, a leading digital health company transforming the prevention and management of chronic disease through technology, behavioural science, and personalised care.
An accomplished entrepreneur and business leader, Osman-Rani has built a career at the intersection of innovation, strategy, and organisational transformation. Before founding Naluri, Osman-Rani was CEO of AirAsia X, where he pioneered the low-cost long-haul aviation model and led the company from startup to a successful public listing in just six years. He later served as CEO of iflix Malaysia, where he championed an unconventional leadership philosophy centered on culture, innovation, and high-performing teams. Earlier in his career, Osman-Rani advised global organisations as a management consultant with McKinsey & Company and Booz Allen Hamilton, developing deep expertise in strategy, consumer marketing, brand building, and business transformation.
A respected author and sought-after speaker, Osman-Rani wrote 30 Days and 30 Years: The Sprint and Marathon of Breakthrough Performance, exploring the balance between rapid execution and long-term sustainable success. His personal journey mirrors his professional mission. Once clinically overweight, he transformed his own health to become an Ironman triathlete. Following a life-changing road accident, his determination to recover and return to competition in under six months was chronicled in the inspirational documentary A Broken Crayon.
Today, Osman-Rani leads Naluri’s mission to make high-quality, evidence-based healthcare more accessible through digital innovation. His work continues to shape the future of healthcare by combining technology, behavioral science, and human-centered design to improve health outcomes at scale.
Osman-Rani holds Master’s degrees in Management Science & Engineering and Electrical Engineering from Stanford University, where he developed the analytical foundation that continues to shape his leadership approach.
