Avivah Wittenberg-Cox

For more than two decades, Avivah Wittenberg-Cox has been helping companies get the balance right. First between men and women, and now between generations. Wittenberg-Cox doesn’t just talk about change; she nudges, challenges, and sometimes provokes leaders into seeing the future before it arrives.

As the CEO of 20-first, a global consultancy firm, Avivah Wittenberg-Cox has guided executives in over 40 countries, through the shifting landscapes of talent, leadership, and culture. Her approach is straightforward: women don’t need fixing, men don’t need blaming, and ageing is the next big workplace and economic opportunity that most companies haven’t even put on the agenda yet.

According to Wittenberg-Cox, balanced businesses perform better resulting in higher productivity, stronger leadership returns, and smarter marketing. But achieving balance requires more than well-meaning initiatives; it takes leadership willing to rethink outdated systems. That’s where she comes in.

A prolific writer and speaker, Avivah Wittenberg-Cox contributes to Forbes and Harvard Business Review. Her books, including Why Women Mean Business and Seven Steps to Leading Gender-Balanced Businesses have helped shape corporate strategies worldwide. She also hosts 4-Quarter Lives, a podcast that explores the impact of longer careers and five-generation workplaces. Her curated Elderberries newsletter offers a sharp and insightful take on longevity, leadership, and life.

Wittenberg-Cox’s current mission is to help businesses, leaders, and societies rethink what it means to work, age, and thrive in the 21st century. Because if longevity is giving us 30 extra years, the real question is: what are we going to do with them?