Ashley Dudarenok

Ashley Dudarenok is a renowned China digital marketing expert, entrepreneur, and keynote speaker. She is the founder of Alarice, a China-focused digital marketing agency, and ChoZan, a consultancy helping international brands succeed in the Chinese market. With over 15 years of experience living and working in Greater China, Dudarenok is widely recognised as a go-to authority on Chinese consumers, digital ecosystems, and e-commerce trends.

Dudarenok has been named a LinkedIn Top Voice in Marketing, a Top 25 Innovator in Asia by the Holmes Report, and a member of the Thinkers50 Radar Class of 2021, which called her a “China digital marketing and trend guru.” In 2021, she received the Women Leadership Award from IPWS and was honored as the Young Business Leader of the Year. Dudarenok is a trusted advisor to brands such as Coca-Cola, Disney, BMW, Nestlé, Shiseido, and HSBC, and has delivered over 270 talks globally since 2016. Ashley has worked with major Chinese tech platforms including Alibaba (Global Influencer Entourage), JD.com, Pinduoduo, and even collaborated directly with a Tencent co-founder.

As an author, Dudarenok has had three international Amazon bestsellers: Unlocking The World’s Largest E-Market: A Guide to Selling on Chinese Social Media, Working with Bloggers, Influencers and KOLs, and New Retail: Born In China Going Global. Dudarenok’s quarterly China Mega-Reports are among the most comprehensive industry resources, offering 600+ pages of cutting-edge insights into Chinese consumers, platforms, and trends. She contributes regularly to TechNode, The Next Web, and the South China Morning Post, and has been featured in BBC, Forbes, CNBC, and Bloomberg.

Dudarenok is also an active supporter of women in leadership and business and is the creator of the FIRE self-development program. She has lectured at HKU Space and done talks at the China Business Centre of Hong Kong PolyU and the National University of Singapore Business School.